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The relationship agent for B2B sales

Help first,
then ask.

A big deal needs several people to say yes. You know procurement but not the engineer running the evaluation — and your partner does. Simmel shows which link is missing at every account, so trusted partners can fill each other’s gaps first, then ask for the intro.

Start free → See how it works

Web app available now with email sign-in · iPhone app in beta

Where three circles overlap, an intro happens
Drag the circles ↔
Idea

Relationships aren’t asked for.
They’re earned by helping.

Most networking tools teach you how to ask. Simmel starts the other way: it shows who you can help. Help enough people, and asking gets easy.

See who’s missing at a glance

For every target account — who raises the need, who runs the evaluation, who signs off the budget. Which roles you already know and which are empty, laid out by decision role.

Share “who knows someone”, never the contact

Matching happens on the server and only reveals which company and which role you have a connection in. Names, phone numbers and WeChat IDs stay with you — not even our own admin console can see them.

Help first, then ask

When a partner is missing someone you happen to know, Simmel nudges you to help. Next time you need a hand, they remember — and asking feels natural.

How it works

Three steps from “who I know”
to “who can help me”

  1. 1Capture who you knowAdd a contact on your phone in seconds, or import Excel lists and event sign-in sheets on the web — companies are recognized automatically.
  2. 2Connect with people you trustConnect with an invite code. Only people you approve can see where you have relationships, and you control each kind of visibility.
  3. 3Help first, then ask for the introIf you know the person a partner is missing, help them first. When it’s your turn, send an intro request with a ready-to-forward message.
Privacy

Your network stays yours

Relationships are a seller’s most valuable asset. Our rules live in the code, not just in the terms.

◆Contact details encryptedPhone numbers, WeChat IDs and emails are encrypted at rest. No other user can see them.
◇Partners see company-level signals onlyWhich company, which role, whether you have a connection — never names or contact details.
○No selling, no ads, no model trainingYour data goes to no one and never trains AI.
→Export or leave anytimeExport everything from the web app. Account deletion has a 7-day grace period, then everything is erased.
Who it’s for

If a deal needs several people to say yes,
Simmel fits

Industries use different titles, but big-ticket decisions look alike: someone raises the need, someone evaluates, someone runs procurement, someone owns the budget. Simmel organizes relationships by decision role, so it works for B2B sales in any industry.

Enterprise software & SaaS

The business team raises the need, IT evaluates, procurement compares, the CFO approves. Your partner knows the IT lead, you know the business side — together you cover it.

Medical devices & pharma

Clinicians use it, biomedical engineering reviews it, procurement tenders it, hospital leadership signs. Getting into a hospital takes one familiar face in each department.

Industrial & manufacturing

The plant floor uses it, process and quality teams evaluate, purchasing picks the vendor. Switching suppliers often hinges on one process engineer.

Renewables & energy storage

Developers, design institutes, EPC contractors and owners — one project spans several organizations. See who knows whom, on one map.

Cross-border services

Marketing, logistics, payments and compliance providers serve the same companies going global. Natural partners for helping first.

Professional services

Law, accounting, consulting, executive search: trust is built through referrals. Your partners know who runs legal, finance and HR at each client.

Construction, real estate & engineering

Architects, general contractors, the owner’s engineering and cost teams — long cycles, many hands. How fresh a relationship is matters more than how many you have.

Finance & business services

Corporate banking, group insurance, advisory, corporate training: meet the right decision-maker first, and the proposal follows.

Download

Capture on your phone,
organize on the web

The iPhone app is in beta and coming to the App Store soon. The web app is available now — same account, same library.

iPhoneRequest a TestFlight invite App StoreComing soon WebOpen app.simmelai.com
Pricing

Start free.
Upgrade as your network grows.

Coverage maps and target accounts are unlimited on every plan. Plans differ by how many trusted partners you connect and how many buyer profiles you create each month.

Prices in USD. Purchased in the iPhone app through Apple; annual plans can be cancelled anytime in iOS Settings.

Why “Simmel”

Named after a sociologist
of social circles

Everyone stands where several circles overlap.
The more unique your overlap, the more you can do for others.— Our reading of Simmel’s “The Web of Group-Affiliations”

1890
Georg Simmel: the intersection of social circles

The German sociologist observed that modern people no longer belong to a single circle. Colleagues, hometown, alumni, industry associations — their overlap gives each person a unique position.

1973
Mark Granovetter: the strength of weak ties

New opportunities rarely come from the people you see every day, but from acquaintances you seldom talk to — they connect you to circles you can’t reach.

1992
Ronald Burt: structural holes

People who sit between two circles that don’t know each other see opportunities others miss — and are best placed to connect them.

Today
Simmel

We find those overlaps: who knows someone where, and who is missing which link. So the people who help first are remembered, and circles truly connect.

What users say

From our first users

Your next deal starts
with someone your partner knows

Start free → Join the iPhone beta